ErlyWeb renamed "Erlang on Rails"

Erlang is *almost* a tipping point. Thanks to reddit, many people are interested in it. However, it's not there yet. Despite being the only language that got concurrency right, and all its other standout features, many developers still use other languages. The only explanation I can think of is that Erlang hasn't had much PR over the years (the Erlang movie nonwithstanding). I'm confident that a good PR boost will help push Erlang over the hill. Unfortunately, Ericsson doesn't seem interested in heavily promoting Erlang the way Microsoft promotes .NET and Sun promotes Java (this may be because many Ericsson employees have never heard of Erlang). So, I decided to take things into my own hands. I don't have a budget, so I need to get creative. The best way to succeed if you're small is to ride a big wave -- and what's a better wave to ride than Ruby on Rails?

Ruby on Rails is very popular -- much more than ErlyWeb. I believe this popularity is due to the "on Rails" meme, which is just bursting with positive connotations. It sounds young, fresh, happy. It's the anti-enterprisy software. It emancipates you from burdensome type systems, explicit getters and setters, and (ugh) XML. Its metaprogramming wizardry is made of bliss. Its evokes images of riding in environmentally-friendly transportation looking out the window at grassy meadows, rolling hills and sunny skies.

I think that renaming ErlyWeb to "Erlang on Rails" will help win over the hearts and minds of many programmers who are currently on the fence. They may be curious about Erlang but are turned off by its telcom image. "Erlang on Rails" conveys a more balanced feeling of industrial strength applications from the telcom world mixed with the social Web 2.0 era of interconnectedness that celebrates the rise of individualism over grey corporate culture.

2008 will be the year of Erlang on Rails. I know it.

Update: This was an April Fool's joke, in case it's not obvious anymore :)